Hundreds of assets were created for each of the game's distinctive locations that match their unique style, from the small town of Bright Falls to the streets of Alan Wake's nightmarish version of New York City.
Bright Falls with its many deer themed local businesses and events, serves as a backdrop to an FBI crime investigation in the game.
As the gaming industry has matured, brand design has become an integral part of the game design process.
The New York City in the game stands in stark contrast from the idyllic small towns of Washington. The main focus was to strike a balance between cinematic realism and distorted dream logic of the Dark Place.
Brand documentation serves as a foundation on which the individual designs can be built on.
The world of Alan Wake II encompasses a full spectrum of culture within itself, from movies, TV series, books, magazines and art.