We created a brand renewal and a new WordPress website for Taaleri after the previous technical platform had become cumbersome from a content management perspective. As part of the renewal, the websites of Taaleri’s subsidiaries were consolidated under one unified platform, which brought interesting challenges to the information architecture: how do you present multiple business areas clearly without the navigation becoming overwhelming or the user getting lost in the overall structure?
The decision was made to bring the entire business offering under one clear umbrella, allowing all group operations to be found in a single, cohesive location. The website was also built using WordPress’s native tools to ensure smooth future updates without concerns related to the performance issues or security risks often introduced by third-party plugins. In addition, the latest versions of WordPress enable significantly more agile content management tools compared to earlier generations.
