A central part of the Alan Wake world’s atmosphere is built through its brands. The materials we designed covered almost everything one might find on the streets of a small American town or a dark, cinematic New York.
"In this context, branding means storytelling: it’s about creating a believable world. Even the smallest details subconsciously communicate what has happened within the game's universe."
"The materials for the game were designed with both logic and emotion. Everything was intentional, from considering era-appropriate typography to the wear and tear of surface textures utilizing reference photos taken in real life."
"The goal is also to provide value for money: we believe that investing in carefully designed in-game materials creates added value far into the future of the game series."
